CUSTOMER: IN A NUTSHELL

You’re a company. You have paying clients. They give you money. You give them products and/or services. That’s Customer #1
You have employees. You give then a paycheck and benefits and bonuses and they give you productive work in return. That’s Customer #2
You have suppliers. They give you products and services. You give them money. Customer #3
You have channel partners. They give you leads, services, sales. You give them the same percent of a sale that you make. Customer #4
The individual or group with whom you exchange value is contemporary customer.