CUSTOMER LIFECYCLE

Customer lifecycle is defined as the process the customer has been undergoing to be with you for many years.
This includes the customer’s purchase history, perhaps how often one has taken advantage of special offers directed at ones customer class.
Customer lifecycle is the customer’s marketing value to you and how much revenue that marketing value could be worth indirectly.
With customer lifecycle and customer lifetime value (CLV). We can find out the expected revenue generated from a single customer over a lifetime of that customer’s relationship.
Customer lifecycle helps in determining the value of the customer to a particular company.