Tuesday, July 8, 2008

FEATURES OF eCRM:

Meet the needs of your mobile customers.
Ensure timely delivery of messages.
Increase overall consistency of customer communications, improve program results and reduce errors.
Create highly targeted campaigns.
Monitor campaign activity in real-time.
Prompt replies to customer queries.
Improve customer service.
Improve customer relationships with personalized, relevant communications.
Efficiently manage customer interactions across multiple channels (Web, wireless, email).
React to customer behaviors, preferences or requests as they change over time.
One-to-one customization of outbound communications.
Communicate with customers through their preferred channel.
Increase response rates by distributing highly targeted messages.
Pre-defined message templates save you time by dynamically populating message content.
Provide relevant, one-to-one, personalized offers for individual customers.

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