CUSTOMER INTERACTION

Customer interaction is a critical component of CRM.
Increased customer interaction brings in some value to the CRM technology (without a human being)
It is the convenience and the ability of the customers to get something they need without having to rely on a busy human being rather a lazy human being.
The early interaction was document fax back.
Customer interaction now is more sophisticated, with both service information instantly available to the customer service representative and service without service representatives.