What is a customer?

a. Retaining customer loyalty has been a sales principle since the beginning of time.
b. To all to that, we have to look at the changing nature of the customer to understand CRM.
c. “Customer is King” has been the mantra since the 1940s, its content has changed fundamentally over the past decade.
d. Customer can be hence defined as ,
§ Your paying client
§ Your employee
§ Your supplier/vendor
§ Your partner
e. Now the historic customer has become your contemporary customer.
Historic Customer: the Individual or group that you paid for your goods and services.
Contemporary Customer: The individual or group with whom you exchange value.